What was Perrier-Jouet thinking?

We love Perrier-Jouet as much as the next Champagne lover. BUT in these days of global financial crisis, collapsing economies AND the focus on GREEN concepts in food & drink, P-J's latest publicity stunt seems so far out of step, we feel compelled to comment. A recent tasting designed to promote a new P-J vintage involved gathering experts from around the world to taste 12 historic champagnes including the legendary "world's oldest surviving" 1825. Does this exercise in conspicious consumption, and rejection of "Carbon footprint" principles seem as out of step with current mores to you as it does to On the Menu. We'd love to know what you think......